Marketing Lead, Consumer App

Description: Lead the marketing function for Alpen Finance, a Bitcoin-native financial service platform. Develop and execute a consumer marketing strategy from prelaunch to postlaunch, focusing on customer acquisition and product-market fit. Requirements: 3+ years of relevant marketing experience, particularly in consumer fintech. Proven track record in customer acquisition, growth strategies, and zero-to-one marketing. Strong understanding of metrics like CAC, conversion, and retention to inform marketing decisions. Hands-on execution skills to translate strategy into campaigns and measurable outcomes. Benefits: Opportunity to build the consumer marketing function from the ground up. Significant ownership in shaping the marketing approach for a new Bitcoin financial application. Work with a team of leading engineers and researchers in the blockchain space.