GTM Engineer

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most. Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come to the best work of your life at Boulevard. Own the automation engine that powers Boulevard’s next phase of growth. Boulevard is building a high-efficiency, AI-leveraged go-to-market engine as we scale from $50M toward $250M in revenue. As our SDR and AE teams grow, we are committed to scaling productivity through automation, not headcount alone. We are hiring a GTM Engineer to architect and scale the systems that power our outbound, routing, enrichment, and seller workflows. This is a high-impact individual contributor role for a hands-on systems builder who thrives at the intersection of CRM architecture, automation, and applied AI. The ideal candidate is a hands-on systems builder with deep CRM expertise and a pragmatic approach to AI and automation that drives measurable business outcomes. You will report to the Director of Revenue Operations and partner closely with Sales Ops, Marketing Ops, Revenue Enablement, and Analytics to design and operationalize scalable workflows that dramatically reduce manual lift, increase demos per rep, and improve pipeline performance. What you’ll do here: Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management. Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited. Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep. Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability. Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization. Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility. Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution. Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance. Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations. Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership. Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs. Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation. What you’ll need to thrive: 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or a technical automation role within B2B SaaS. Experience building and iterating on standalone internal tools/applications, with hands-on proficiency in Claude Code preferred. BA/BS degree preferred. Experience supporting a scaling B2B GTM organization with high outbound motion and fast sales cycle. Deep hands-on experience with Salesforce and strong understanding of CRM architecture, object relationships, and lifecycle design. Admin experience preferred but not required. Direct experience building workflows in Clay and LeanData. Experience with automation tools such as Zapier, Workato, or N8N. Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools. Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting. Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance. Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders. Collaborative operator who works effectively across GTM teams while maintaining ownership over defined systems domains. Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment. How we’ll take care of you: At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $119,000 - $149,000 per year. For all other U.S. locations, the anticipated base salary range is $99,000 - $127,720 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you