Paid Search Strategist, DTC eCommerce

Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job. Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business. So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face. At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero. Google is where we are putting our next round of growth. You would own a set of those accounts end to end. Here is what "end to end" actually means. You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result. You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme. You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number. You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output. If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast. If you want to own the whole picture and be judged on whether the number moved, keep reading. Requirements What the job looks like