SME – Marketing Performance Measurement & Optimization

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About this role

SME – Marketing Performance Measurement & Optimization Location: Remote

US SweetRush has an exciting opportunity for a talented professional to join our Learning Design team! Who We Are At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn’t just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it’s about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in… About the Opportunity We are seeking a mid-to-senior level Measurement, Marketing Science, or Experimentation Practitioner to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a four-course Coursera specialization titled Marketing Performance Measurement & Optimization. The course content is adapted from existing Meta webinars covering metric selection, observational vs. experimental methodologies, A/B testing, Conversion Lift, and Search Lift. This is an active editing and validation role where you will review, refine, correct, and augment AI-drafted course content generated by Coursera’s tools to ensure absolute platform currency, statistical soundness, and learner engagement. Location: Remote (Global / US Preferred) Contract Type: Freelance / Independent Contractor Project Duration: Estimated execution across the development cycle Project Capacity: Not to exceed 80 hours allocated across the full 4-course specialization program System Requirements: SweetRush is a remote organization; all resources must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs. Salary/Hourly Range (US Only) $60.00 per hour Your Impact and Responsibilities As the primary technical authority for this specialization, you will ensure the curriculum accurately represents how marketers connect business goals to measurable outcomes, design valid experiments, interpret incrementality, and apply insights to campaign optimization. Your day-to-day responsibilities will be structured around three continuous review checkpoints per course: Checkpoint 1: Program Outline Review Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing. Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level. Checkpoint 2: Full Course Atlas (Script) Review Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure. Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors. Checkpoint 3: On-Platform Final Review Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers. Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness. Continuous Quality Assurance & Content Creation Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims. Experimentation Workflows: Verify that setup steps for Meta Experiments (A/B testing, split tests) and lift studies reflect the current live UI. Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required. Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text. What You Bring

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remotefirstjobs

First seen

8/26/2026, 8:10:29 PM

Last seen

8/26/2026, 8:10:29 PM