Senior Marketing Manager, ABM

About League League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part — finishing it is where things fall apart: people book the appointment and skip the follow-up, fill the prescription and stop taking it, get the referral and never make the call. That gap costs health plans and health systems money, and it costs people their health. League closes that gap — identifying what each person needs to do next, clearing what’s in their way, and getting it done, for the 70 million+ people whose care already runs through our platform. Health plans and health systems trust us to do this at scale. Organizations like Manulife, SCAN, Geisinger, and Medibank on the payer side, and Baptist and Shoppers Drug Mart on the provider side. Position Summary: As a Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) for League’s key priority market— driving engagement, pipeline, and revenue growth across our priority accounts in the region. Reporting to the AVP, Account-Based Experience and Strategy, you’ll own ABX strategy and execution for your market. You’ll partner closely with our growth organization to deeply understand market needs and priority accounts, and translate those insights into account-based strategies and multi-touch ABX programs that engage and progress accounts across email, paid, direct mail, events, BD-led outreach, and more. You’ll build the playbook for how we go to market in the region. This role blends strategic thinking, account and market insight, and operational excellence. You’ll align sales, business development, and marketing around shared goals, and ensure flawless execution from strategy through reporting. In this role, you will: • Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution. • Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences. • Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies. • Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics. • Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities — then share those insights with Sales and BD to coordinate how each function activates against your plays. • Collaborate with Demand Gen and Content teams to ensure copy, creative, and long-form content align with ABX briefs and reflect account or segment pain points, demonstrating how League solves them. • Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting. • Monitor and measure ABX program performance, surfacing insights to drive continuous improvement. • Present ABX plans, progress, and impact to Marketing and Sales leadership. • Contribute to the evolution of League’s ABX frameworks, playbooks, and best practices to scale success across the organization. About you: • Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact. • Strategic thinker with creativity, curiosity, and a data-driven mindset — paired with exceptional attention to detail in execution. • Able to connect the dots between product solutions, value proposition, and customer pain points — and translate that into briefs and strategies that resonate. • Learning mindset — excited to build something new, experiment, and continuously improve how ABX is executed based on results and insights. • Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement. • Excellent communicator and collaborator — able to influence stakeholders and present results clearly to leadership. • Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment. • Strong working knowledge of Demandbase or similar ABM platforms — able to uncover account insights, activate intent signals, and use data to inform programs. • Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus. • Familiarity with the healthcare market — and experience marketing into either the private or public sector — is a strong plus. Security-Related Responsibilities • Compliance with Information Security Policies • Ensure access management is performed in compliance with the employee’s role and responsibilities • Responsibility and accountability for executing League’s policies and procedures within the department/ team • Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process. Compensation range for Canada applicants only $119,400—$135,000 CAD AI Fluency & Ways of Working At League, we are an AI-native organization. We expect all employees regardless of role or level to thoughtfully leverage AI to improve the quality, speed, and impact of their work. What this means in practice: • Use AI tools as part of your daily workflow to enhance productivity, problem-solving, and decision-making (e.g., drafting, analysis, coding, research, or process automation) • Apply judgment and accountability when using AI by reviewing outputs for accuracy, bias, and quality before use • Continuously learn and adapt as new AI tools and capabilities emerge, incorporating them into your ways of working • Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively • Operate with strong data responsibility and security awareness, especially when working with sensitive or regulated information How this scales by level: • Individual Contributors: Use AI to improve personal productivity and quality of output • Senior ICs / Managers: Integrate AI into team workflows and improve processes • Leaders: Drive AI adoption at the organizational level and shape how work is done across teams What we look for: • Demonstrated experience using AI tools in a practical, responsible way • Curiosity and openness to experimenting with new technologies • Ability to balance efficiency with quality and sound judgment Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [email protected]. Our Application Process: Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let’s do ours by sharing potential next steps • You should receive a confirmation email after submitting your application. • A recruiter (not a computer) reviews all applications at League. • If we see alignment with League’s needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring. • The final step is an offer, which we hope you will accept! • Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring. Here are some additional resources to learn more about League: • Learn about our platform, leadership team and partners • Highmark Health, Google Cloud, League: new digital front door to seamless care • Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors • League raises $95 million USD in Series C to build world’s leading healthcare CX platform • Forbes x League: The Platformization Of Healthcare Is Here • Fast Company x League: If we want better innovations in healthtech, we need more competition Work Location: We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regar