Forbes
SEM Campaign Manager
About this role
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. Forbes Advisor is looking for a skilled SEM Campaign Manager to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on. This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.
Responsibilities
- Ensure campaigns deliver positive ROI to achieve desired results.
- Manage multiple accounts,this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
- Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists ● Implement creative copy suggestions
- Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals. Professional Competencies:
- Passion for Search and digital marketing.
- A detailed knowledge of PPC best approaches, principles and standards.
- A good understanding of how PPC fits in to the wider area of digital marketing
- Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Professional Skills & Qualifications: