Group Director, Lifestyle

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: The Group Director, Lifestyle is Power Digital's senior client relationship and revenue leader for consumer product brands operating primarily through traditional D2C ecommerce but also available through other sales channels.. Your clients compete on a longer, higher-consideration purchase journey — a single sale can carry months of nurture, multiple touchpoints, and a meaningful financial commitment from the customer, and you manage your portfolio the way a fund manager runs a book: you know which accounts compound, which CAC payback economics are drifting, and exactly where to spend your time. You are the executive a client calls when payback period stretches out or a consideration-heavy funnel starts leaking, and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio growth owner, talent multiplier, tech forward leader and AI systems thinker. At Power, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion revenue for the top of your portfolio, and you hold your team to the same standard. In Lifestyle, that means staying closer to consideration-cycle length, CAC payback period, and the balance between paid acquisition efficiency and brand/content investment than almost any other Group Director role requires — because in this vertical, a shift in any of those shows up in a client's D2C economics before it shows up in a quarterly plan. You coach Account Directors and their teams to operate as AI-Native Growth Directors — faster, sharper, and less buried in manual work than the role has ever required before. You decide which AI tools and workflows the division adopts. Your influence runs beyond Client Experience: you shape your Division's go-to-market position, you're a thought partner to your Managing Director and VP, and you represent Power Digital in market on Lifestyle and higher-AOV D2C strategy. Key Responsibilities: Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target Personally own executive relationships across the top 30–40% of the portfolio by MRR — direct relationship, not delegated Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account Maintain an accurate, self-owned retention forecast on a weekly basis — accountable for the accuracy of the division's retention data Track vertical-specific marketing signal such as CAC payback period, average order value trends, and consideration-cycle length/multi-touch conversion paths, since a shift in any of these shows up in a client's D2C economics before it shows up in a QBR Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps Personally review and support all expansion proposals across priority partnerships before client delivery Partner with Account Directors to build value-based, consultative business cases — expansion should drive value, not be sold Identify and lead common Lifestyle expansion paths, including financing/BNPL program integration, email/SMS and lifecycle expansion suited to longer consideration cycles, and content/brand-building investment to support premium positioning Keep the Salesforce pipeline current and accurate — stages, forecast, and next steps updated weekly Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit Build and evolve vertical-relevant reporting frameworks for Lifestyle, including metrics such as CAC payback period, LTV over a longer purchase cycle, and blended AOV Lead or play a key leadership role in final-round pitches for prospective clients where support is needed (e.g. $25k+) Bring vertical point of view and executive credibility to new business Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market Directly manage Account Directors and oversee the Associate Account Director pod that supports them Coach every direct report to operate as an AI-Native Growth Director, not a task manager — faster diagnosis, more client-facing time, less manual reporting Evaluate the team on Pulse sentiment, health scores, and expansion weekly — not just activity Raise the floor on AI adoption — no one on the team operates the old way Own hiring, staffing, capacity, and career pathing for the division; facilitate DAPs and career progression conversations Practice radical candor; deliver timely, actionable feedback that accelerates careers Identify and develop key talent for future Sr. Account Director & Group Director roles Lead training on vertical-specific and AI-native tools, processes, and strategies Vibe-codes prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly Designs AI workflows for the team — builds the system, not just uses the tools; models AI-forward behavior Runs Omega and Iris across the full portfolio and acts on the patterns they surface Decides which AI tools and workflows get adopted, when, and how across the division Owns division-level AI quality tradeoffs — where AI accelerates output, and where it must never touch client-facing work unreviewed Builds and evolves Power Circuit solutions specific to the division with AI-assisted research; runs a monthly audit to confirm adoption Collaborates with the innovation team on enhancements and optimizations that better serve the division's clients Consulted on the division P&L and accountable for the profitability of the portfolio Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency — in partnership with the MD and VP Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement Own resolution of every escalation in the direct portfolio Partner with Data Intelligence, Media Planning, and Activation teams to keep strategy and execution connected Represent Power Digital in market — speaking, content, and client-facing points of view Become the internal knowledge hub other leaders turn to for vertical and division expertise Role Requirements Department leadership and management experience required — has led Account Directors or senior marketers as direct reports 10+ years of leadership experience in a digital marketing agency, with D2C client work in higher-AOV or durable goods categories at the AD level or above Experience managing a P&L for profitable growth Deep marketing fluency in higher-consideration D2C purchase journeys — multi-touch attribution, CAC payback period economics, and the balance between paid acquisition efficiency and brand/content investment; understands where that connection breaks down and how to fix it structurally Channel and program strategy expertise — has built or overseen full-funnel D2C programs (paid social, paid search, email/SMS and lifecycle, content) built for longer consideration cycles, not just supervised execution Measurement expertise: CAC payback period and LTV modeling for higher-AOV, lower-frequency purchase patterns, where standard last-click or short-attribution-window models mislead, and how to present alternative methodologies to a skeptical CFO or finance stakeholder Familiarity with financing and BNPL integration and how it affects conversion and AOV economics Has presented to and pushed back on C-suite and VP stakeholders when the data supported it — can hold a credible, data-backed conversation with a skeptical brand or finance executive about marketing's role in a longer consideration cycle Expertise in contract negotiation, client retention, and client growth Proven track record delivering high NPS and retention metrics across a portfolio Extensive knowledge of owned, earned, and paid marketing channels — content, SEO, paid search, paid social, programmatic, and email/lifecycle Familiarity with Lifestyle-specific platforms and tools: D2C ecommerce platforms (Shopify and similar), email/SMS and lifecycle marketing platforms, financing/BNPL integrations, and LTV/CAC analytics tools Entrepreneurial spirit — energized by building, not just operating; contributes to product and go-to-market strategy, not just client management Key Performance Indicators (KPIs) Primary: Meet or exceed a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average Secondary Expectations: 105% net revenue retention (trailing 6-month average) 100% MRR (Monthly Recurring Revenue) Growth target achievement (set annually) $200K in monthly service expansion pipeline creation across the division +90% employee retention rate Portfolio NPS at or above 8 (trailing 12 months) Most Important Things (MITs) Division Business & Team Leadership New Business & Service Expansion Leadership Product Quality, AI & Systems Development Client Portfolio Ownership Benefits & Perks: Base salary + commission opportunities Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium 401(k) plan