Brand President - FEP

Brand President – Restaurant Group Reports To: CEO / Group President Overview The Brand President is responsible for the overall performance, growth, and strategic direction of a restaurant brand or portfolio. This role holds full P&L accountability and leads cross-functional teams across operations, marketing, culinary, development, and finance to drive profitable growth, brand consistency, and operational excellence . Key Responsibilities Strategic Leadership Define and execute brand vision, growth strategy, and market expansion plans Identify new revenue streams, partnerships, and development opportunities Financial Performance Own full P&L; drive sales, EBITDA, and unit-level profitability Establish KPIs and performance metrics; lead data-driven decision making Operations Oversee multi-unit operations to ensure consistent execution, food quality, and guest experience Improve labor efficiency, cost controls, and overall unit economics Brand & Marketing Protect and evolve brand positioning across all guest touchpoints Partner with marketing on campaigns, digital strategy, and customer engagement People Leadership Build and lead a high-performing leadership team (VPs/Directors) Drive talent development, succession planning, and culture Development & Growth Partner on site selection, new unit openings, and remodel initiatives Support franchise relationships and performance where applicable Qualifications 15+ years in restaurant, hospitality, or multi-unit retail leadership Proven success with multi-unit P&L ownership and scaling operations Experience in growth, turnaround, or brand transformation environments Strong leadership of senior teams and cross-functional organizations Deep understanding of operations, finance, and brand management Key Competencies Strategic & Financial Leadership Operational Excellence Brand Stewardship Talent Development Data-Driven Decision Making